On 1 June 2026, Ronald Potter was appointed Managing Director of WiCAM Benelux B.V. With this move, WiCAM is strengthening its presence in the Benelux countries and is relying on leadership expertise directly within the market.

Timo Eigenblut (on the right in the photo) congratulates Ronald Potter (on the left in the photo) on his appointment as Managing Director of WiCAM Benelux B.V. Together, they have played a key role in establishing WiCAM in the Benelux countries over many years and will continue to shape the region’s future development as a team.
Ronald Potter has more than ten years’ experience at WiCAM and has played a key role in shaping the development of WiCAM Benelux B.V. – which remains a wholly-owned subsidiary of the WiCAM Group – from the very beginning. As the long-standing local manager, he knows the region’s markets, customers and partners better than almost anyone else.
Over many years, he has worked with the team to build up the business in the Netherlands and the Benelux countries, develop customer relationships and strengthen the company’s market position in the long term. His market knowledge, his close ties with customers and his in-depth understanding of the industry make him the ideal person to lead the region’s further development.
Going forward, Ronald Potter will drive market activities in the Benelux countries even more vigorously and further strengthen relationships with customers and partners. At the same time, Timo Eigenblut will focus more intensively on the international development of WiCAM and the expansion of the group. Both will continue to work together to shape the successful development of WiCAM Benelux B.V.
“Ronald Potter has played a key role in building up and shaping WiCAM Benelux over many years. With his experience, his network and his understanding of our customers’ needs, we are creating the ideal conditions for further expanding our position in the Benelux countries,” explains the company management.
The new structure combines local market expertise with international experience, creating the ideal conditions for further growth in the Benelux countries and beyond.